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The University Of Louisville Libraries – A Library of the 21st Century

Whilst in Louisvlle attending a seminar on contemporary American literature and touring various sites of cultural interest the University Library was one of those sites that had a never-fading impression on my mind not only for its unique architectural plan but for other inexpressible qualities that make it an ideal place for quiet and serene study. My first visit was when the Director of our program led us there for an induction into the use of computers and the internet in literature research. The room we were led into for the class was fully equipped with computers in all the over fifty desks for students and a master screen monitor for the instructor. Many other rooms including the state of art auditorium were equally well equipped.

I passed through the library on many other occasions. But the most significant one was when on my way from the University post office the thought occurred to me of recording the beautiful vistas of the campus in pictures as well as in mind and one such was the Ekstrom Library which represented to me the focal point of all the other libraries scattered at various ends of the expansive campus.

I took about two views of this building and I was still gaping in wonder especially at the bewitching splendor of its frontage with readers combining eating and relaxing. I was particularly struck by its inviting, comfortable, and open space teeming with students and bustling with activity, a lovely terrace equipped with outdoor furniture, facing a pleasantly inviting green outdoor space, exploiting the favorably warm climactic conditions here for enjoying nature. Taking advantage of the generally mild Kentucky weather with its ample, inviting green space, students can study or just catch a break at a number of outdoor tables on the terrace. On nice days, there are few better places to study-and certainly it makes for an inviting entry

I found myself wandering in to get a better view. As I wandered through I remembered my mission of seeking support for our resources-starved university libraries in Sierra Leone. My search for the head led me into the office of Mr David Hogarth who instantly became an able facilitator of my mission enabling me within a week to meet the Dean of libraries.

Whilst awaiting my appointment with her I was led on a tour of various parts of the Ekstrom library. This library, I learnt, holds more than 1.1 million and 5,100 journal subscriptions supporting research and curricula in the humanities, social sciences, business and education. It also contains large collections of microforms, government publications, multi-media and current periodicals, the Granville A. Bunton Pan African Collection, the Barbara S.Miller Multiracial Children’s literature Collection and the Bingham Poetry Collection.

The Rare Books and Photographic Archives provide rare research sources for scholars and other researchers. African American collections, English, European, and American Literatures collections together with the substantial space given to reference and reserved books make this library a very significant research as well as information disseminating tool. But it is also a repository and exhibitor of many prized manuscripts and other documents like for example the outstanding 1482 first printing of Euclid’s Elementia and a copy of the Principia with annotations in Newton’s hand. The working collection of Richard M. Kain, and the first editions and manuscripts of James Joyce and W.B. Yeats preserve much of Irish Literary Renaissance heritage. There is also quite a good collection of Modern English and American writers with noteworthy editions by 1890′s authors and books as well as autographed letters from members of the Bloomsbury Group.

A famous and ever-growing and rich collection of special materials, archives and photography include:

Roy and Dela White Collection of Edgar Rice Burroughs.

Arthur J. Slavin.Collection of English History.

Hattie Winston Collection of African- American Scripts and Screen Plays.

Irwin Hilliard Archive of Fine Bindings.

Billy Davis 111 Collection of Aerial Photography.

Other special collections include the James Chandler World War Posters and Lafin Allen’s Kentucky Maps.

The photographic Archives houses more than 2 million photographs and manuscripts as well as fine art prints. It also offers printing services and a rotating series of exhibits.

The Roy Stryker Papers include photographs and manuscripts from documentary projects directed by Stryker at the Farm Security Administration, Standard Oil Company and Jones and Laughlin Steel. The Cautfield and Shook Royal Photo and Lin Caufield collections consist of photographs from Louisville’s past. Whilst the Lean Thomas, Matlack Studio, Arthur Y Ford and Henderson Settlement School collections document life and culture in Appalachia. 2,000 prints by many notable American artists such as Paul Caponegro and Gary Winogrand constitute the library’s Fine Print Collection.

The library also serves a much wider community beyond the campus.Through e-mail, phone or in person one could request and receive help or even fix a session with a research librarian here. A Cardinal card enables you to check out up to 99 items at a time and renew books on-line. Visiting academics are entitled to inter-library loans of up to 15 books. A University of Louisville student enjoys the privilege of searching for items reserved for his class on-line. Minerva gives on-line access to catalogues and gateways to many collections. University of Louisville distance learners could access off-campus through their ULINK username and password both library assignments by their professors and electronic databases of library resources for self-directed research from non-University of Louisville internet addresses.

Ekstrom Library houses and lends resources to the Delphi and the Writing Centers. The Delphi Center helps professors use technology in their teaching and prepares them to teach courses online. The writing center assists students, professors and staffs with writing projects and holds workshops on improving writing skills. Through this center an appointment with a writing consultant could be scheduled and important writing resources found.

The University of Louisville libraries a conglomerate of libraries stocking books on few selected disciplines such as music, visual art, health sciences, engineering, physical science and technology at the time of my tour was in the process of moving in to Ekstrom the main library, the over 149,000 volumes constituting the engineering, physical science and technology books and journals.
Besides the William Ekstrom main Library, the University library network consists of: The Kornhauser Health Sciences Library; The Dwight Anderson Music Library; The Margaret M. Bindwell Art Library; and The University Archives and Records Center.

The Kornhauser Health Sciences Library a comprehensive and the most current health sciences information resource center is also a “Regional Resource Library” in the National Network of Libraries of Medicine. It represents a significant resource for the entire health sciences community of the Louisville metropolitan area and the western half of Kentucky. It has over 250,000 volumes, 2,700 journal subscriptions, audiovisual materials and a variety of electronic formats. It stocks numerous items relating to health care in Kentucky and the Trans-Appalachian West, including historical collections, the medical school archives, book manuscripts and physical objects.

The Dwight Anderson Music Library providing user-centered services offers seamless access to information resources in all formats and serves as a center for teaching and learning which supports the University of Louisville School of Music curriculum and research. It houses the largest academic music collection in Kentucky including the Gravemeyer Collection of Contemporary Music comprising all submissions to the internationally renowned Music Composition Award as well as a large assortment of sheet music containing thousands of Louisville imprints celebrating the history of music publishing in the city and the “Traipin Woman” collection with its emphasis on American folk song.

The Margaret M. Bridwell Art Library with its more than 80,000 volumes is a gateway to information for teaching, research and scholarship in art, design, art history and architectural history. It subscribes to over 300 domestic and foreign journals and museum bulletins. It has also hundreds of videos and provides access to the major electronic and print indexes. Subjects covered here include painting, drawing, sculpture, print-making, photography, architectural history 45, interior design, graphic design, art education, pottery, fiber arts and decorative arts. It also holds approximately 3,000 rare and scarce volumes and about 150 linear feet of archival materials.

The librarians strive concertedly with academic staff to meet the information literacy and research needs of a diverse population recognizing that libraries are an essential tool in the University’s mission to become a premier nationally recognized metropolitan university.

The University of Louisville libraries is guided in all its undertakings by its vision that libraries are the academic heart of the university and a place for discovery and learning outside the classroom and the lab. They therefore seek to participate as active and integral partners in meaningful learning, outstanding teaching and effective research. Users are therefore always being instructed on information availability and use. Services and resources are tailored to suit the varying needs of users. Library staff thus identify, evaluate and select materials of varying formats to develop collections that meet user needs. They also apply technology, research and instructional innovations to enhance services and access to traditional and electronic collections.

Rapid expansion in stocks, rapid technological advancement including the introduction of a robotic retrieval system has enabled more books than could be retained in the library halls being stacked in trays which are accessed by computers on user request. The system gives the library enough space for over three million volumes. The less frequently used volumes will be loaded into the system, and students can still browse titles in open stacks in the old wing of the library. Books stored in the RRS are identified as such in MINERVA, the library’s catalog. To request the item, patrons click on a live “request” button onscreen, and then a robotic crane is sent off to find the item, moving among racks of steel bins holding books and journals from which the robotic arm selects, grabs and delivers the appropriate bin to a pickup station where a library attendant pulls the exact item and delivers it to the circulation desk within minutes. The entire process which I witnessed myself takes only minutes and handles numerous simultaneous requests.

Having the RRS, I was told, also saves the library the cost of a courier service and the additional library staff needed to operate a remote storage facility. The Ekstrom Library’s RRS stands out in how artfully it is built into the central design of the new addition. With numerous windows on the system, students can literally stand at the circulation desk, make a request, and actually see the system fill their form watching it work serving almost as a piece of 21st-century art, a book fountain of sorts, whizzing and whirring volumes past the windows. In all, the Ekstrom addition contributes a hefty 42,500 square feet of space to the library

The library’s robotic retrieval system (RRS) has freed up significant space for exhibits in the library, like the one by Split Rock Studios, St. Paul; designer, Lisa Friedlander that highlights the year of Kentucky’s founding and features a statue of Henry Clay, Kentucky senator from 1806 to 1850. The desk is a replica of the desk Clay used when he was in the Senate-the actual desk is in the office of Kentucky Senator Mitch McConnell, who endowed the Ekstrom expansion and the McConnell Center for Political Leadership.

The libraries now seem poised to attain the ambitious goals of the university of becoming a premier metropolitan university that is nationally recognized for advancing intellectual, social and economic development. The library’s massive atrium allows light to pour into the building and over the circulation desk.

The libraries’ technological resources have developed to state-of-the-art electronic information centers for the campus community with more than 550 computer workstations from which one can borrow laptop computers for use anywhere in the libraries. Advanced wireless technology enables laptop users to access the internet and the libraries’ vast electronic resources. Researchers could access 25,000 full-text journals and hundreds of electronic databases.

Two teaching laboratories enable librarians to conduct classes in the library with instant access to the online world. The library’s three new, modern instruction labs equipped with wireless technology and state-of-the-art audiovisual equipment, emphasize the library’s continually expanding role in teaching and learning. Instructional Lab 1 and Instructional Lab 2 have become extremely flexible spaces hosting a version of the 3M Road Show for Kentucky librarians.

The university community can access thousands of electronic information resources from hundreds of computer work stations in the libraries and also from anywhere: their offices, classrooms or home. Minerva, the online catalogue indexes and accesses the many items held within the libraries. Through its access to national and regional electronic networks one could search many library catalogs and databases around the nation and even around the world.

The University of Louisville Libraries is a member of the Association of Research Libraries, the most prestigious and influential library association in North America. Strong financial support from the University administration has propelled it up to national prominence and impetus in strengthening its ties with Metroversity, a consortium of higher education institutions in metro Louisville, Kentucky, Virtual Library and other library consortia in the region and nation thus adding significantly to the materials made available to its students and faculty and to students and faculties from other campuses.

It has established Kentucky’s first library chair, the Evelyn J. Schneider Endowed Chair For Scholarly Communication underwritten by the estate of a longtime university librarian and the state’s Research Challenge Trust Fund. The first chair holder, Dwayne K. Butler is a highly regarded expert in copyright law, particularly that related to educational and electronic resources.

Overseeing all these developments for the past eleven years has been a charismatic, energetic, ingenious and visionary woman, Prof Hannnelorewery Rader, Dean of Libraries, whom I had the privilege of talking to. Prof Radar brought to Louisville a wealth of experience. For seventeen years she headed the Cleveland and Wisconsin university libraries and held various positions at Eastern Michigan University for almost twelve years. She has written widely in her field and attended many professional conferences. She was eventually named in 1999 Outstanding Academic Research Librarian.

Through Dr Radar’s innovative ideas, her drive and direction together with the expanding library collection, upgraded resources, a more inviting environment, helpful and innovative library staff and academics library usage has recorded a 60 percent increase thus exceeding the 2 million per annum mark. One of her striking innovations is the Tulip Coffee Shop in the spacious lobby where readers enjoy tasty sandwiches and other relishing rolls with cups of tea, coffee orange juice or diet coke as they read or scroll through the internet. The Tulip Tree CafĂ© has become so popular that it may soon need to add another cash register.

Louisville offers one of the nation’s best information literacy programs. Louisville libraries are no longer just places for research, but are now like other libraries today places of active instruction.
According to Prof Radar, her philosophy is to cater for the needs of the mostly non-traditional studentship mostly adults of varying ages and non-residential for increasingly comfortable atmosphere and facilitating the processes of accessing information. This explains her introduction of the snack bar and the constant restructuring and redecorating of the premises.

“We wanted to have a space where students could learn and do research but also socialize. … We wanted to offer a library space for all of those things,” for as she stressed “Our students are urban, many are part-time and don’t live on campus. We want them to be on campus.” To accomplish that, she says, they completely reimagined their library for the 21st century.

“Space was an issue,” Rader says. “We were running out of space for our materials, and that’s pretty much a problem for most academic libraries.” Today, the library space is more than repository but a place for instruction, to showcase unique holdings and exhibits, and to foster student collaboration and all forms of interaction, both with information sources in all formats as well as with librarians.

With space a key concern, the highlight of the Ekstrom Library expansion is its robotic retrieval system, a unique system made up of more than 7000 steel bins, offering climate-controlled storage for up to 1.2 million volumes. Rader was already familiar with how efficient the system could be, having come from Eastern Michigan University, Ypsilanti, one of the first to install such a system. “We never really considered an off-site storage facility,” as she said. “We don’t want to store the books miles away, send for them when a student needs them, and then wait to have them delivered to campus.” For as she notes, the robotic system can retrieve and deliver a book in a matter of minutes while off-site storage can sometimes take days.

The University of Louisville being a public institution, open to the general public,it is, according to Rader putting an even greater premium on space and efficiency. So rather than filling the space with immovable objects, such as banks of PCs, it is completely wireless and filled with flexible seating, from stuffed, comfortable chairs and small tables to wooden chairs and large, roomier tables for students to spread out their work. “Students can bring their own or check out laptops at the circulation desk.” Meanwhile, 600 traditional workstations remain in the old wing for those who wish to use them.

The Libraries in their entirety, the Dean told me, hold millions of print volumes from many countries, electronic books and databases and thousands of electronic journals, reference materials, other library resources, library guides and services.

In addition to increased room for student collaboration, the library expansion features three new library instruction labs, where formal or informal classes are held, and the charming new 150-seat Elaine Chao auditorium, all handicapped accessible, and equipped with the latest technology, including wireless Internet access and state-of-the-art AV equipment.

With digital resources offering access to information, much of the library’s space is freed up for the library’s more unique holdings. An ambitious slate of lectures, seminars, conferences, exhibits, and displays, all designed to engage students, faculty, and the community in the library have been laid out as ongoing activities. Chao, who serves as Labor Secretary under President Bush, spoke recently in the auditorium that bears her name.

In addition, the library is home to the McConnell Center for Political Leadership, featuring the papers and exhibits of Kentucky’s Republican Senator Mitch McConnell. The bipartisan center sponsors a range of programming, including lectures and seminars. In fact, the Ekstrom expansion owes a great deal to the McConnell Center-the $14.2 million project was funded by federal grants earmarked by McConnell.

The Elaine L. Chao auditorium is named for the current U.S. Secretary of Labor and plays host to a full slate of lectures and seminars. The space between the rows is exceptionally wide, preventing cramped knees or contortions to allow people to pass. The acoustics in the auditorium are “perfect,” making the space the university president’s favorite venue for press conferences presenting a great location for TV cameras, press feeds, etc. Chao herself recently spoke there, as has Sen. Edward Kennedy (D-MA).

To Radar though it’s still a library storing information, it is also a place for people to hang out, a place for the whole university, a space to be, a space for events, for special teaching and learning sessions.” a 21st-century library.”

Public Appearances – Show Up to Show Off Your Self-Published Book

“Did you ever feel like the whole world was a tuxedo and you were a pair of brown shoes?” asked comedian George Gobel in 1968. But you’ll be surprised at how relevant that question becomes for your self-published book.

Most self-publishers leave it up to the author to market their book. So, you’ve got to have a plan – a marketing strategy. However, when you’re promoting your book, you don’t want to end up “brown shoes” in a “tuxedo” world; you want an appropriate method of promotion. But where to start?

While a great marketing plan consists of a marketing mix, a good way to get started is by jumping right into the network of public appearances, during which you can connect with your potential audience and pave the way for future success.

Before you start making calls and introducing yourself, think about what kind of public appearances will work best for you when reaching your targeted audience. There’s a great deal to consider, including book signings, readings, speaking engagements, book trade shows, conferences and conventions, book festivals, and television and radio interviews.

What’s your book about, and what groups will be interested? What promotional methods will be most effective? What actions might be less fruitful than others?

The below tips will reveal the most effective methods for staging public events that will not only benefit you and your book.

Setting up Events: Tips for Contacting the Media and Managers

Start on your campaign as soon as possible. There’s no time to lose. The best time to promote your book is the first six months after it becomes available for purchase. It’s recent. It’s hot. And your excitement should rub off on those media outlets you contact. If you wait, media members will quickly move onto the next batch of new titles. So don’t hesitate.

Prepare beforehand. Network and compile lists of contacts. Order business cards, start a Web site and compile a media press kit. Consider purchasing an ISBN and retail channel distribution your book to make it available to other retailers. Most retailers and venues will need your book available through their distributor before they move forward with your event.

When you begin to contact the media and bookstore managers, you should be excited and persistent about your book — it’s understandable — but you should also understand that you will get some refusals. You will have to learn to accept a “no” from the media or a manager. They may not believe you’re a good fit for their venue or program at this time. As frustrating as it is, just thank them for their time and move on to the next. If you work hard and your book’s hype increases, they may come looking for you anyway.

Practice what you are going to say before you pick up the phone or write and edit several e-mail drafts. Remember that this is the first step toward getting your foot in the door. You’ve got to sound intriguing, compelling and enthusiastic, without sounding overwhelming, or worse, like a bully.

When dealing with the media, don’t send anything in that could be conceived as an advertisement, such as the price or ordering information. Only send pricing and ordering information when a professional specifically requests it. Keep and update a clear log of those you’ve contacted, messages left of machines, and the dates of your attempts. If you’ve left several messages on someone’s answering machine with no reply, the person probably isn’t interested.

Always follow up after sending in materials, such as a press release or media kit. When you call, don’t ask the media contact if they received your materials. They receive hundreds of press release and requests each day and the answer will most likely be “no” followed by a “click” as they hang up. Instead, simply explain who you are, that you sent them information about your book and are willing to supply the additional materials needed to write a story, a review or conduct an interview.

Public Events for the DIY Marketing Author

Book Signing Events:

After you’ve successfully arranged your book signing – the most common and recurrent public events for authors – there are a few tips to ensure your event is a success. Like all events you host, you first have to prepare. Promote the signing by putting up posters around the store (with the manager’s permission, of course). Visit the store a day early to introduce yourself to the manager if you’ve not met already. Contact local media in the area and inform them of the event. Add your signing to event calendars and try to coordinate an interview beforehand.

Book signings are not only an excellent way to meet readers face-to-face, but also a great sales opportunity. People are much more likely to buy your book once they’ve met the author. Leaving signed copies of your book behind afterward will help customers remember your name and increase your sales as well.

Book Trade Shows and Book Fairs:

Trade shows and book fairs are large-scale events and generally attract an array of book enthusiasts, including: booksellers, authors, book buyers, book retailers at the regional or national level, libraries, media as well as the general public. These events can connect you to previously untapped networks and allow you to arrange future sales. Hosting a seminar or a panel discussion at book trade will bring you even more coverage, propelling your book into the face of retailers and book store owners.

If you’re not speaking at the event, you can still attend. But make sure to research the event thoroughly before you enroll, weighing both the cost and the potential benefit. Booths at these events can become quite expensive, and you want to be certain before you front the money. Trade shows and fairs are not for every author, but can be a good fit for some, especially at a smaller, local level.

Writers Conferences and Conventions:

Conferences generally attract people and companies from a particular trade or niche, and allow for face-to-face interactions with potential book buyers. Getting a spot speaking at a conference will improve your name recognition and establish your credibility among other writers. Plus, you may receive payment for your services. Book selling opportunities can arise at these events, so it’s a good idea to have books on hand.

Like conferences, conventions reach a niche market and can lead to invitations to other speaking events on a non-writing related topic, depending on the convention.

Book Festivals:

Make a public appearance here and sell your book directly to the public and bookstore managers. Because not as many professional book buyers are present at trade shows or book fairs, you may consider book festivals a better alternative for you. A booth at a book festival is usually less expensive than trade shows and fairs, but still provides an invaluable opportunity for sales and publicity.

Book Readings at Libraries:

Check with local and regional libraries and arrange a reading of your words. Many libraries will allow you to sell your book afterwards, so make sure to have plenty of books on hand. A local library setting can allow you to truly connect with readers and develop an audience.

Book Clubs:

Find book clubs and arrange a special speaking event with their group. You’ll make contact with avid book readers and most likely make a sale. Another way to publicize your book is to simply join a book club. Even if they’re not reading your book as a group, it’s an easy way to let other book lovers know about your book.

T.V. and Radio:

Although this form of media can seem quite intimidating, don’t be shy. Radio programs are often more than willing to hold a phone interview, especially if you are a local author, or have expert advice and opinions on a non-writing topic. Though it can be quite difficult securing a timeslot in a large network, morning T.V. shows often have guest spots available. Don’t overlook local public access channels either. These regional channels offer a unique way to reach an entire community.

Start Locally and Promote your Public Events

By getting out in front of the public eye, you’ll definitely increase your chances for book sale success. Remember to focus only on your targeted audience. Avoid situations where you would undoubtedly feel like “brown shoes” in a “tuxedo” world. Even if you adamantly believe your book will appeal to the masses, concentrate your efforts and you’ll experience better results. Work from small to large, saturating the local market before moving on to state-wide, regional, national or international markets.

Also, as silly as it sounds, you cannot forget to promote your promotional events. Just like your book, if you don’t tell people about your upcoming appearance, nobody will know about it. Manage and update a Web site with your events, sending out e-mails, letters or postcards as reminders.

Only you can ensure that your public events bring great returns on your time and investments.

How To Market Your Book Sale Fundraiser On The Cheap

Book Sales 101

Used book sales are quickly becoming one of the most popular ways for nonprofits to raise money for their organization. Friends of the Library groups have been doing this for some time, but now groups such as Planned Parenthood and the American Association of University Women hold regular, successful book sales. Of course, behind every successful book sale is a solid marketing campaign.

Keys to planning the marketing strategy for your book sale:

o Create a webpage specifically for your own sale, preferably host it on your organization’s website.

o Market not just the sale, but also for donations.

o In this case, an inch deep and a mile wide is the best strategy – cover all possible markets, do not rely on one place to market your sale.

o Have a cause! If you a part of the Friends of the Library group, add what the funds will go toward (or have went toward in the past). If you are another nonprofit, what program will these funds help?

Places to market your book sale:
Book Sale Scout (http://www.booksalescout.com) – Book Sale Scout is the net’s only searchable book sale directory. It’s professional service and appearance matches your professional needs perfectly. Basic sale listings are free and, for bigger sales, our paid advertisement options are the cheapest out there.

Craigslist (http://www.craigslist.org) – Don’t deny the power of Craigslist to promote ANYTHING.

Freecycle (http://www.freecycle.org) – Freecycle is a great program that is run in a ton of local areas through an email mailing list. Basically you can post things to give away or request free things. The moderation is pretty heavy on these lists, for good reason, but I talked with a few moderators who said a WANTED ad for used books would be permitted. This is a good way to drum up some more books for your book sale. I think book sales underutilize this tool.

Submit a press release (http://www.prweb.com) – PRWeb offers free press releases, which would be perfect for book sales. You’re probably not going to drum up any news stories from their free press releases, but it does help get notification of your sale out on the web.

AdWords (http://adwords.google.com) – Promoting a book sale on Google, using their Cost-per-click system, may not be for every sale, but it definitely would be worthwhile for events with gross sales of $10,000 or more. There are only a few book sales currently promoting on AdWords and they are very large. For most sales, including the large ones, it is most wise to limit your campaign to a local area. Also, you’ll want only to run your campaign on keywords that wouldn’t already bring up your sale webpage or notification.

Post at Upcoming (http://www.upcoming.org) Another free resource for posting and finding events (works best in urban centers).

- Post on the Amazon or other bookseller discussion boards – Booksellers love a good book sale and they are going to be the ones who really drop the money at your sale and, perhaps more importantly, clear out much of your stock.

- Free classifieds – There are a variety of local newspapers who offer free classifieds, if space permits. In Washington, DC, the City Paper does so. A great way to promote book sales in print (off the internet)

- Use organization newsletters and boards – This may be a no-brainer, but I definitely remember stumbling upon a book sale at my own public library, without even knowing it. Don’t forget to get the word out their in your organization’s newsletter, bulletin board, website, wherever!

- Hold your sale during a larger event – This way is the best, because you do not need to do anything extra. If you plan your book sale during a town’s garage sale days or community fair, you automatically get indirect advertising for your sale from this event.

- Get creative! Now, the return on time invested begins to dwindle here, but start Googling things like “post an event” and your city. Or “community calendar” and your city.